Guaranteed footfall
100 Qualified Site Visits to Your Property, Assured Every Month.
Turn the 10 KM around your property into a consistent pipeline of qualified visitors through targeted outreach, community activation and digital acquisition.
Real estate activations
Turn Every Experience Into a Stronger Brand Recall!
MakerMasti curates and executes experiences that feel naturally at home within your property, giving the right audience a genuine reason to visit, explore and spend time there. From creating the right experience and building audience interest to bringing it alive on ground, we bring together the elements needed to drive footfall, increase visibility, strengthen brand recall and create meaningful engagement with your property.
- Drive footfall
- Increase visibility
- Strengthen brand recall
- Create meaningful engagement
The overview
We Bring Together the Experience, the Audience and the Execution!
A successful property activation needs more than an attractive event. It needs an experience that fits the property, an audience that has a reason to participate and a well-planned execution that brings the two together.
MakerMasti works across these elements to create real-estate activations around the property, its catchment, its audience and its objective. We curate the experience, build interest among relevant audiences and manage the on-ground execution so the activation feels connected to the property rather than simply placed within it.
For footfall-focused activations, this approach is supported by our RV100 model, which brings audience understanding, targeted engagement and measurable site-visit generation into one structured approach.
Explore our approachThe promise
A Clear Commitment to Qualified Footfall!
RV100 is MakerMasti’s dedicated real-estate footfall model, built around a defined monthly commitment within a 10 KM radius of your property. The model brings together catchment understanding, targeted audience engagement, community activation and digital acquisition to create a structured pipeline of qualified visitors.
- 01
Map
Understand the catchment around your property.
- 02
Activate
Create experiences for the right audiences to engage.
- 03
Convert
Turn genuine interest into registered site visits.
- 100
- qualified site visits, every month
- 10 KM
- around your property, mapped
The impact
Experiences That Have Taken Shape on the Ground.
RV100 brings together real-estate activations created for different properties, audiences and environments. Explore some of the projects where MakerMasti has brought experience, audience engagement and execution together on ground.
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Shriram Properties
Real-estate activation · 04 cities
800+
footfall
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AIPL Ludhiana
Real-estate activation · Ludhiana
500+
footfall
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Mana Skanda: The Right Life
Real-estate activation · Sarjapur, Bengaluru
250+
unique site visits
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Godrej Parkshire
Real-estate activation · Hoskote, Bengaluru
200+
unique site visits
Our workflow
A Smarter Path from Catchment to Qualified Site Visits
RV100 brings together property understanding, audience targeting, experience-led engagement and measurable execution in a structured process. Every step is designed to focus resources where they matter, create meaningful engagement and move the right audiences closer to your property.
- 01
Map the Radius
We start by understanding your property, its location, surrounding catchment and footfall objective. This gives us the foundation to focus the activation where it can create the most relevant opportunities.
- 02
Segment the Ground
We study the catchment to identify relevant audiences and opportunities for engagement. This allows us to focus effort and resources where they are most likely to generate meaningful interest.
- 03
Reach Every Household
We connect with relevant audiences through carefully planned on-ground and digital touchpoints, building awareness, creating interest and encouraging the right people to take the next step.
- 04
Run the RV100™ Engine
We bring the experience and audience strategy together through coordinated activation, towards creating meaningful engagement and moving interested audiences closer to your property.
- 05
Capture Every Lead
We turn audience interest into measurable enquiries and qualified site-visit opportunities. This gives us a clearer view of campaign response and helps keep the activation focused on outcomes.
- 06
Guarantee the Footfall
We track progress against the agreed footfall objective throughout the campaign with structured approaches delivering the committed outcome while keeping efficiency and accountability at the centre.
Why MakerMasti?
Why Do Big Brands Choose the MakerMasti Experience?
Every property has a different catchment, audience and objective. MakerMasti brings together audience understanding, experience design and on-ground execution to create activations that are relevant to the property and the people around it.
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Catchment-led
We look beyond the property itself to understand the audience within its surrounding catchment.
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Experience-led
We create experiences that give people a genuine reason to visit, participate and spend time at the property.
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Audience-focused
We build outreach around relevant households, communities and audience segments fit to your requirements.
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Execution-ready
We bring the planning, activation and on-ground execution together, giving you the best ever branding experience.
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Outcome-oriented
We structure the activation around measurable goals and objectives rather than treating footfall as an afterthought.
Frequently asked questions
Everything You Need to Know Before We Begin.
Have more questions? Talk to our teamWhat is RV100?
RV100 is MakerMasti’s dedicated real-estate footfall model designed around a defined monthly commitment to qualified site visits within a 10 KM radius of the property.
How does the RV100 model work?
RV100 combines catchment mapping, micro-geography segmentation, household outreach, community activation and digital acquisition to create a structured path towards qualified site visits.
What does the 10 KM radius mean?
The model focuses on the catchment surrounding your property within a defined 10 KM radius. This area is studied and segmented into relevant micro-geographies to guide outreach and activation.
What kind of properties can use RV100?
RV100 can be considered for real-estate projects and properties where qualified site visits are an important business objective. The appropriate approach depends on the property, location, audience, stage of the project and campaign requirements.
Does MakerMasti only provide the activation?
No. MakerMasti can support the experience, audience outreach and on-ground execution required for the activation, depending on the agreed scope.
What kind of experiences can be created?
Experiences can include interactive brand activations, family experiences, community events, science-led experiences and other formats designed around the property and its audience.
How is the audience reached?
The RV100 model combines household outreach, community activation and digital acquisition. The specific channel mix is shaped around the property’s catchment and campaign requirements.
Can the experience be customised?
Yes. The experience can be shaped around the property, audience, available space, campaign objective, timeline and execution requirements.
Does MakerMasti work across cities?
MakerMasti works with organisations across India. Execution depends on the property location, event format, timeline and logistical requirements.
How do we get started?
Share your property details, location, objective, timeline and requirements with our team. We can then discuss the appropriate approach and next steps.
Get in touch with us
Ready to Bring the Right People to Your Property?
Tell us about your property, its location, your audience and what you want to achieve. Our team will help you understand whether RV100 or another MakerMasti experience is the right fit.
